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Founder Story

Fonuder Hana

Hana Lee, Founder and CEO of Melixir, is a native of South Korea who is now on more than a decade-long journey in the beauty industry. While at a K-Beauty startup in San Francisco, Hana discovered that most cosmetics brands at the time relied primarily on animal testing to make their products. After hearing the voices raised by the beauty community, Hana decided that she wanted to put an end to the unhealthy status quo of the industry and create a skincare brand that both helps and inspires people to be more mindful of what they put in their bodies every day.

What started as a realization that the products we routinely use actually harm the environment led to the birth of Melixir in 2018. With a profound belief that Nature is the purest form of beauty, Hana endeavors to uphold her promise that our products, ingredients, and packaging be as gentle on nature as they are on our bodies.

Our Promise

Our Promise One

100% Vegan

We promise that our products are made of the highest quality and privileged plant-based ingredients that are vegan, non-toxic, and hypoallergenic. We place safety at the core of our mission and carefully source, research, and evaluate each ingredient before formulating our products.

Our Promise Two

For Sensitive Skin

​In order to create vegan formulations that are effective for sensitive skin, we use the most advanced technology and innovative science. All our products are repeatedly tested under dermatological control, for the utmost efficacy and highest performance on sensitive skin.

Our Promise Three

Sustainably Made

Our commitment to sustainability is an ongoing pledge to our customers. We use biodegradable kraft cartons with BPI (Biodegradable Products Institute) certification for our packaging and choose glass and post-consumer materials whenever possible.

The Made By You Campaign

Our product development is rooted in the philosophy of Customer-Centric Innovation. We magnify the efficacy and safety of our products through Made by You, Melixir’s product improvement campaign tailored to our customer's needs

Should you have any ideas and suggestions for Melixir, including but not limited to aspects involving delivery, packaging, or the products themselves, we are all ears. Simply send us direct messages on our Instagram, website, or email. Your opinions will be carefully reviewed and sent to our product development department so that they can be applied to improving our brand and service.

Through the Made by You program, we have so far collected a vast array of consumer opinions to upgrade our products such as our top-selling products Vegan Relief Facial Moisturizer and Vegan Lip Butter. With a product improvement cycle 10 times faster than the industry’s common practice, we have so far renewed the moisturizer 3 times to enhance facial absorption and hydration and bettered our lip butter 24 times to strengthen moisture-locking features and color representation through customer testing and feedback.

We are highly committed to creating beneficial products for our customers. We regularly give out quarterly customer surveys via Instagram and newsletter to collect data on what kinds of products our customers need and then develop the most helpful products based on their needs.

Our Office

At the Melixir House, we create healthy and innovative products for our customers.

HQ: 535 Mission Street, 14th Floor, San Francisco, CA 94105, USA
APAC Office: 49 Apgujeong-ro 42-gil 1F, Gangnam-gu, Seoul, South Korea, 06020

Melixir House One
Melixir House Two