Hi everyone! We are happy to announce that Melixir has finally entered Sephora —a global prestige beauty retailer affiliated with Louis Vuitton Moet Hennessy (LVMH), which owns luxury brands such as Louis Vuitton and Fendi.
Starting on the 5th of August 2021, Melixir entered all Sephora stores in Korea and Sephora's official website, introducing a variety of premium vegan skincare lines. We decided to enter the store because it met the needs of Sephora, which is working hard to discover potential domestic beauty brands. We plan to show Melixir's brand value and product power.
Opening Events at Sephora
To commemorate the entry into Sephora, we have conducted online and offline promotions of rich benefits that could only be found at Sephora. We also prepared a special event for the Sephora offline stores, including Melixir's empty bottle recycling campaign 'me:cycle'. It was the first time for Sephora to introduce a store that conducts an empty bottle collection system.
For those of you who are not familiar, 'me:cycle' is our on-going campaign that operates through a partnership with TerraCycle, a global recycling consulting company. Empty cosmetic bottles are collected from customers and reborn as new recycling resources through crushing, washing, and compression (pelletization) processes.
Sephora Store Information
Melixir is available at all Sephora stores in Korea, both online and offline —Sephora IFC Mall, Lotte Young Plaza, Lotte World Mall, Parnas Mall, and Hyundai U-Plex. We have also been expanding our global Sephora stores over multiple countries in Asia, including Singapore, Malaysia, Thailand, Hong Kong and the Philippines. You can now shop our best-sellers, including Vegan Airfit™ Sunscreen, Vegan Lip Butter™ and Vegan Relief Facial Moisturizer, at your nearest Sephora stores.
For more information about our global Sephora stores, please check out our official instagram(@melixirskincare)!